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Crown’s electric lift trucks are utilized daily to safely ship warehouse commodities and resources. The company’s broad product line includes power pallet lift trucks and stackers, narrow-aisle turret trucks, counterbalanced lift trucks (sit-down and stand up models), manual propelled pallet lift trucks and stackers, order picking equipment and narrow-aisle reach trucks.
Environmental conservancy and preservation are a very influential part of the Crown culture. Decades of thought leadership have allowed Crown to help consumers whilst improving the natural environment. ISO 14001 certification has been attained for business management and environmental attentions in manufacturing. Crown has proudly achieved several awards and recognitions for its sustainability efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
History – 1930 to 1950
Crown Equipment Corporation was born in the rural American neighborhood of New Bremen, Ohio, USA. The company has developed from a one-room outfit into a globally renowned corporation, currently considered to be the seventh biggest forklift producer on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke created the Crown corporation in 1945. Carl's son, James F. Dicke joined the family business later that year. Currently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head these days, becoming the fourth generation of the Dicke family to maintain this position.
Now an globally diversified company, Crown first manufactured temperature controls for coal burning furnaces, servicing a small clientèle. The production of these control units took place in a former hardware store based in New Bremen, Ohio, where Crown’s center of operations currently remain.
In 1949, responding to the public’s growing fascination with television, Crown shifted into the making of antenna rotators. This product was utilized to enhance TV reception and picture quality. The company’s successful move allowed them to become a leading maker of units until 2001. The company ceased production in October after a decline in the global demand for TV antenna rotators.
Crown History -1950's to 1975
Crown before long diversified its production to take in the repair of mechanized and electrical parts for private and government use in the early 1950's. Following numerous successful bids inside a short period of time, the company had developed a highly regarded business in this field.
Adaptability and success dominated Crown’s capability to diversify once again. In 1957, production into the material handling market started with lift truck production. The company believed the industry needed a smaller line of first-class quality lift trucks. Crown quickly created an exceptional range of progressive equipment and swiftly became the most rapidly evolving materials handling organization with its collection of products.
In 1966, Crown ventured outside of the US materials handling market and into Australia. Sydney, Australia is home to the regional head office and at present leads Crown’s Asia Pacific service, sales and marketing teams. Crown remains an unwavering industry leader today, supported by exceptional service, solid sales and strong manufacturing operations.
In 1968, Crown established itself in the European marketplace by obtaining an Irish production plant from its parent company, Steinbock, who was a German firm. They began to manufacture Crowns’ (PTH), hand pallet trucks. Later that same year, Crown started their first London operation stationed near Heathrow Airport. The sales and service operation of Crown’s complete lift truck line was accessible in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing and advertising lift trucks across Europe through independent dealers.
Crown History - 1975 to Current Day
Today, Crown manufactures a huge fleet of electric lift trucks. The company’s supplier network, situated in key international markets, consists of both Crown-owned and independently-owned dealers. They are responsible for handling the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany offer nationwide marketing and promotional sales support to all supplier and sales personnel. Both Crown sales and dealer personnel are factory- trained in all disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and provides purchasing, advertising and marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse family of international dealers and Crown-owned dealers effectively operate in nearly 100 foreign city environments.
Crown has established 6 manufacturing locations in the United States that consist of: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing overseas markets, Crown has production facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
